Greenfence Consumer offers a mobile-centric platform for brands to connect directly with vendors, distributors, and customers. Their goal is to help brands drive increasing connection, trust, visibility, and action through blockchain-based targeted marketing programs.
Traditionally, brands must deal with complexity, uncertainty, and a lack of visibility when trying to connect with consumers. Greenfence Consumer seeks to change the way brands and consumers interact.
Greenfence Consumer chose to use the Kaleido Blockchain Business Cloud, running on AWS. Today, Greenfence runs two private chains on Kaleido, known as OFR (derived from offers) and GFT (Governance and Foundational Trust). These chains are split between coupon and rebate products (the OFR chain) and digital collectible products (the GFT chain).