Case Study

Deploying the First Full-Scale Blockchain Solution in Luxury Cosmetics

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Overview

Trade Log announced that it has begun providing YUBIKIRI, a deployment tool for IoT-linked blockchain running on the Kaleido blockchain platform, to THE GINZA, a subsidiary of Shiseido Company. The initiative is focused on coordination between supply chain and marketing functional areas, to eliminate counterfeit products and environmental concerns.

The Problem

Trade Log is working to solve several problems for THE GINZA. Those include driving offline to online marketing through the digitalization of customer touchpoints, protecting brands from counterfeits in emerging markets, and streamlining logistics in supply chain management.

The Solution

To address these challenges for THE GINZA, Trade Log rapidly built and launched a state-of-the-art solution leveraging Kaleido’s blockchain technology platform. The Quorum-based blockchain solution ensures confidentiality and future scalability running on Kaleido, while linking brands, logistics, e-commerce, and users on an equal footing.

What’s Inside

  • How blockchain can be used to reduce fraud and streamline logistics
  • Why a private blockchain network using Kaleido was the right choice
  • How Kaleido accelerated the path to production
  • Quantifiable business results Trade Log has already achieved using Kaleido
Case Study

Deploying the First Full-Scale Blockchain Solution in Luxury Cosmetics

Overview

Trade Log announced that it has begun providing YUBIKIRI, a deployment tool for IoT-linked blockchain running on the Kaleido blockchain platform, to THE GINZA, a subsidiary of Shiseido Company. The initiative is focused on coordination between supply chain and marketing functional areas, to eliminate counterfeit products and environmental concerns.

The Problem

Trade Log is working to solve several problems for THE GINZA. Those include driving offline to online marketing through the digitalization of customer touchpoints, protecting brands from counterfeits in emerging markets, and streamlining logistics in supply chain management.

The Solution

To address these challenges for THE GINZA, Trade Log rapidly built and launched a state-of-the-art solution leveraging Kaleido’s blockchain technology platform. The Quorum-based blockchain solution ensures confidentiality and future scalability running on Kaleido, while linking brands, logistics, e-commerce, and users on an equal footing.

What’s Inside

  • How blockchain can be used to reduce fraud and streamline logistics
  • Why a private blockchain network using Kaleido was the right choice
  • How Kaleido accelerated the path to production
  • Quantifiable business results Trade Log has already achieved using Kaleido

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