Trade Log announced that it has begun providing YUBIKIRI, a deployment tool for IoT-linked blockchain running on the Kaleido blockchain platform, to THE GINZA, a subsidiary of Shiseido Company. The initiative is focused on coordination between supply chain and marketing functional areas, to eliminate counterfeit products and environmental concerns.
Trade Log is working to solve several problems for THE GINZA. Those include driving offline to online marketing through the digitalization of customer touchpoints, protecting brands from counterfeits in emerging markets, and streamlining logistics in supply chain management.
To address these challenges for THE GINZA, Trade Log rapidly built and launched a state-of-the-art solution leveraging Kaleido’s blockchain technology platform. The Quorum-based blockchain solution ensures confidentiality and future scalability running on Kaleido, while linking brands, logistics, e-commerce, and users on an equal footing.