5
Min Read

NFT Trading Cards: A Killer Way to Engage with Customers

Marc Lewis
Managing Editor
December 14, 2022
Update
Since this post was written, Hyperledger FireFly has reached 1.0. Learn more here!

NFT trading cards are digital collectibles that are verified on the blockchain. This means that they are unique and cannot be replicated, making them highly valuable to collectors. Many businesses are now using NFT trading cards as a way to promote their products or services by offering them as rewards or incentives to customers.

For example, a company might offer a limited edition NFT trading card to customers who make a certain number of purchases or refer a certain number of friends. These cards can then be sold directly to collectors, providing a new incentive to engage with a brand and a way for companies to create stickiness in the market.

In this article we’re going to talk more about NFT trading cards and try to inspire you to think about how this tech could help you attract new customers to your business. At the end we'll encourage you to check out our NFT platform to start minting your own digital cards.

How Do NFT Cards Work

In recent years, NFT cards have become a popular way to collect digital items in the gaming, art, and sports worlds. NFTs are essentially a token or certificate that is linked to a particular item or asset, making it unique and immutable. As such, NFT cards are very different from traditional trading cards, as they exist in a digital format.

To purchase an NFT card, buyers select the asset they wish to own and then pay for it using crypto or real money. These cards can also be gifted to customers, as rewards for signing up or engaging with a product. Ownership of the cards is then registered on the blockchain and secured by cryptographic signatures.

Some NFT cards come with special perks such as exclusive offers and access to digital tournaments. This combines the benefits of traditional collectibles with powerful promotional tools, creating new ways for businesses to engage their customers. For example, a business may offer an NFT trading card series that is only available to members of a loyalty program, creating a sense of exclusivity and encouraging customers to continue engaging with the brand.

Overall, NFT trading cards provide businesses with a unique and engaging way to promote and sell products and services, and can be used to create a sense of community and exclusivity among customers.

Examples of Enterprises Using NFT Cards

As NFT adoption has accelerated, all sorts of businesses have started using NFT cards as a way to provide customers with unique experiences and loyalty rewards. Here are five examples of enterprises that have embraced this new technology.

NBA Top Shot is a platform for buying and selling digital collectibles from the National Basketball Association. It uses NFT cards to represent each player's highlights and moments and these digital collectibles can increase in value as a player becomes more successful. The NFL has a similar experience, allowing fans to own moments and plays from their favorite teams.

NFT Trading Cards from NBA Top Shot
More than $200M has been spent on NBA NFT trading cards, image: NBA Top Shot

Nike is bringing web 3 to its customers. Its purchase of an NFT company will allow the brand to match in-demand shoes with an NFT card. These cards can then be shared as social proof or used as proof of ownership on secondary markets.

One example is the CryptoKitties platform, which uses special NFT cards to allow customers to own virtual cats. Each card contains information about the specific cat, such as its breed, age, and characteristics. Customers can buy and trade these cards in the marketplace and even transfer them to other accounts if desired.

Blastoff uses NFT cards for a loyalty program that rewards customers for consistent purchases. When customers purchase a certain number of Blastoff products, they receive an exclusive NFT card that provides future discounts on purchases.

Hollywood-based studio NextPlane is also leveraging the power of NFT cards with their own loyalty program called My Rewards Store Network (MRSN). Customers earn points when they buy tickets or merchandise associated with NextPlane movies or shows. These points can then be redeemed at MRSN locations or through online auctions where rare NFT cards are found.

Gatcha offers customers a special type of shopping experience through their Gacha Cards app. By purchasing virtual treasure chests on “mini trucks” via their phones, shoppers are able to unlock special themed gifts in the form of physical collectible cards known as Gacha Cards that include coupons for deals on different items within the app itself—allowing them enhanced shopping experiences whenever they decide open one of these treasures chests again.

Gatcha NFT trading card example
Gotcha cards are fun, engaging characters that people can trade, image: Reddit

All these use cases show how NFTs can be used creatively by businesses looking to attract and retain customers interested in personalized and exclusive experiences with tangible rewards—all integrated within blockchain technology.

The Future of NFT Trading Cards for the Enterprise

As the world continues to shift towards digital platforms, businesses are looking for ways to stay ahead of competition. NFTs offer an exciting new option that can revolutionize the way organizations interact with customers. The issue with creating these cards has always been the high gas fees it takes to mint NFTs at scale. That's one of the reasons we built our customizable, dedicated NFT platform to help businesses get their own NFT card experience live.

Examples of NFT trading cards for professional athletes
The trading card industry as a whole has grown 2.5x the S&P 500 since 2008, image: Dibbs

By creating customizable NFT cards that represent players, accomplishments, products or events, we think youcan provide an engaging experience for users and attract new customers—and create new markets around your brand.

Other benefits of NFT trading cards to businesses include:

  • NFT cards are unique and cannot be replicated, making them scarce assets that can be bought and sold, creating new revenue opportunities for brands
  • Increased engagement and community building is a benefit as brands create a sense of exclusivity among customers, encouraging them to continue engaging with the brand
  • NFT cards can be sold for a profit, creating real value for customers, which further increases loyalty
  • Cards can help increase visibility and brand awareness as they are used to promote and showcase a company's products or services
  • NFT cards can be used as a way to reward and incentivize customers, improving loyalty and increasing customer retention

It’s clear that we are just scratching the surface when it comes to tapping into the power of NFT cards. The technology has massive implications not only for how consumers interact with brands, but also for how brands create value for customers. It also offers a new spin on the trading card industry, which has grown at 2.5 times the S&P 500 since 2008. With the continued growth of blockchain technology, we can expect to see more businesses using NFT trading cards to differentiate themselves from competitors.

Build a Custom NFT Experience

Our NFT platform helps you bring web 3 to your customers quickly, simply, and effectively.

Learn More

Build a Custom NFT Experience

Our NFT platform helps you bring web 3 to your customers quickly, simply, and effectively.

Learn More
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Interested in Blockchain?

Start learning blockchain and creating enterprise solutions today with a free Kaleido account!

Create Free Account

Build a Custom NFT Experience

Our NFT platform helps you bring web 3 to your customers quickly, simply, and effectively.

Learn More

Build a Custom NFT Experience

Our NFT platform helps you bring web 3 to your customers quickly, simply, and effectively.

Learn More

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