Non-fungible tokens (NFTs) have taken the crypto market by storm recently, but you might be surprised to know that Kaleido has been in the space for nearly three years already working in collaboration with one of our partners, GFTx referred to as the GFT™ Exchange.
GFTx is using Kaleido's full-stack blockchain platform to transform how brands interact with consumers. GFTx, built on Kaleido, has worked with major media & entertainment companies such as Sony and Fox to launch digital collectibles and has provided added security and protection in the digital ad tech space for brands such as Toshiba and Kroger, using the NFT technology to deliver innovative mobile campaigns.
In this video, watch GFTx Co-Founder Jonas Hudson as he provides his subject matter expertise on the development of the NFT space over the last few years, plus an overview of the current NFT space through the GFTx lens.
Kaleido’s Customer Success Manager, Nick Gaski, also demos how Kaleido provides the ‘easy button’ to use these new technologies for digital assets: