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Digital Marketing Specialist

About the Role

We are hiring a talented Digital Marketing Coordinator to join our small marketing team. We’re looking for a marketer who is passionate about all things digital, in a fast paced start-up environment, serving some of the world’s biggest companies, using cutting edge technologies and best-in-class strategies!

You will be responsible for a wide range of primarily digital marketing programs and campaigns, including managing and promoting virtual events like webinars and our “Tech Tuesdays”, drafting prospect and customer communications, managing email marketing & social media, creating and updating website pages, launching surveys and helping to write content from blog articles to case studies.

What You'll Do

  • Manage logistics, promotion and follow up from various virtual events
  • Create email marketing campaigns & automated nurture sequences
  • Draft and publish social media posts
  • Draft & update content for our website
  • Craft landing pages and lead-gen forms to increase lead capture and engagement.
  • Help source and edit content (both written and video) from team members, partners, influencers and customers
  • Work with design team to create and optimize content, web pages and landing pages
  • Create campaigns aimed at upgrading, upselling, and retaining existing customers.
  • Manage the company’s prospect and customer marketing lists
  • Collaborate with Kaleido marketing teammates to maintain a consistent brand voice and message across all campaigns and mediums

Who You Are

Skill Set

  • 2+ years experience in a digital, email, content or other relevant marketing role at a reputable technology or software company.
  • BA/BS or equivalent working experience.
  • Be an exceptional, speedy, witty, thoughtful, and engaging writer and proof-reader. 
  • Experience with data-driven analysis and optimization. 
  • Excellent communicator with ability to sell and convince. 
  • Excellent writing, editing, presentation and communication skills. 
  • Proficiency in email marketing (Hubspot fluency & certification a plus).
  • Excellent project manager (Familiarity with Asana or other software a plus).
  • Ability to create clear briefs for designers (Ability to use Canva or other design tools a plus)
  • Capable of juggling multiple projects at once, attention to detail, great task manager
  • In-depth knowledge of social media for business (Facebook, Twitter, LinkedIn, Medium, etc).
  • Familiarity with the technology space and the ability to learn and understand Blockchain.

Bonus Skills

Beyond a stellar work environment, friendly people, and inspiring work, we have excellent benefits and perks

Make an Impact
Health Coverage
Flexible Vacation Policy
World Class Team
Downtown Raleigh Location

A Little More About Us

Kaleido is a rapidly growing tech start-up with a mission to make blockchain radically simple for organizations to adopt so that businesses and society can benefit from decentralized technologies. Our #1 rated platform is the trusted choice of Global Fortune 50 companies and leading organizations worldwide. 

Kaleido is set apart by its collaborative culture focused on putting people first.  That manifests in how we work together on a flat team, how we build products and solutions with open team participation, and how we all take responsibility helping our customers and community to drive successful business outcomes. We move fast, put innovative SaaS product into our customers’ hands, and iterate and learn as they scale their ecosystems. This will allow you to make an immediate, high impact within a dedicated and nimble team.

Come be one of the early hires at Kaleido helping build the world’s largest scale blockchain platforms. We are a lean team with a bold startup pace. Our backers and partners include AWS, Azure, and the co-founder of Ethereum (a leading blockchain protocol), among others.

Our team comes with deep technical and enterprise experience, but we still like to have fun and take full advantage of our startup environment by playing table tennis during breaks, enjoying a beer from our open tap, volunteering together during office hours, going on team retreats and outings, and more. Our team is based in an urban startup hub in Raleigh, NC.

Kaleido is proud to be an equal opportunity employer and deeply values diversity. We strive to create an inclusive environment for the diverse cultures, perspectives, and experiences in our workforce.

Ready to Apply?

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